Gamification for advertising
In recent years, the term Gamification has been used to describe the integration of game elements into non-gaming settings. Tapping into the ability of traditional games, the act of Gamification engages players and motivates them towards their peak performance. This paper aims to develop a deeper un...
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| Format: | Final Year Project |
| Language: | English |
| Published: |
2015
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| Online Access: | http://hdl.handle.net/10356/65596 |
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| Institution: | Nanyang Technological University |
| Language: | English |