Gamification for advertising

• المؤلف الرئيسي: Ng, Marco Hin Yu
• مؤلفون آخرون: Ng Wee Keong
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2015
• الموضوعات: DRNTU::Engineering::Computer science and engineering::Computer applications
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/65596

In recent years, the term Gamification has been used to describe the integration of game elements into non-gaming settings. Tapping into the ability of traditional games, the act of Gamification engages players and motivates them towards their peak performance. This paper aims to develop a deeper un...