Gamification for advertising

• Main Author: Ng, Marco Hin Yu
• Other Authors: Ng Wee Keong
• Format: Final Year Project
• Language: English
• Published: 2015
• Subjects: DRNTU::Engineering::Computer science and engineering::Computer applications
• Online Access: http://hdl.handle.net/10356/65596
• Institution: Nanyang Technological University

In recent years, the term Gamification has been used to describe the integration of game elements into non-gaming settings. Tapping into the ability of traditional games, the act of Gamification engages players and motivates them towards their peak performance. This paper aims to develop a deeper un...