Made By Singapore : rediscovering the meaning behind local fashion

• Main Authors: Tan, Janessa Hui En, Nurfatin I'llyya Abdul Rahim, P A Annmarie, Chee, Tiffany
• Other Authors: Andrew Prahl
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2022
• Subjects: Social sciences::Communication
• Online Access: https://hdl.handle.net/10356/155860
• Institution: Nanyang Technological University

This paper presents Made By Singapore, an integrated communication campaign aimed at raising awareness, improving sentiment and driving purchase of local fashion brands among working professionals in the marketing and communication industry aged 25 to 40. The campaign succeeds last year’s FYP projec...