Made By Singapore : rediscovering the meaning behind local fashion

This paper presents Made By Singapore, an integrated communication campaign aimed at raising awareness, improving sentiment and driving purchase of local fashion brands among working professionals in the marketing and communication industry aged 25 to 40. The campaign succeeds last year’s FYP projec...

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Bibliographic Details
Main Authors: Tan, Janessa Hui En, Nurfatin I'llyya Abdul Rahim, P A Annmarie, Chee, Tiffany
Other Authors: Andrew Prahl
Format: Final Year Project
Language:English
Published: Nanyang Technological University 2022
Subjects:
Online Access:https://hdl.handle.net/10356/155860
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Institution: Nanyang Technological University
Language: English

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