The salience of choice fuels independence : implications for self-perception, cognition, and behavior

• Main Authors: Nanakdewa, Kevin, Madan, Shilpa, Savani, Krishna, Markus, Hazel Rose
• Other Authors: Nanyang Business School
• Format: Article
• Language: English
• Published: 2022
• Subjects: Business::General; Choice; Independence
• Online Access: https://hdl.handle.net/10356/155913
• Institution: Nanyang Technological University

More than ever before, people across the world are exposed to ideas of choice and have opportunities to make choices. What are the consequences of this rapidly expanding exposure to the ideas and practice of choice? The current research investigated an unexamined and potentially powerful consequence...