Fresh off the Dot

• Main Authors: Lim, See Mun, Lim, Nicole, Tang, Yi Ting, Tan, Madeline Jia Huey
• Other Authors: -
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2022
• Subjects: Social sciences::Communication
• Online Access: https://hdl.handle.net/10356/155923
• Institution: Nanyang Technological University

Fresh off the Dot is a communication campaign that aims to encourage parents with young children to support local farmers and purchase Singapore-grown produce. With about 1% of land available for food production and over 90% of food imported, food security remains a challenge for Singapore. Local pr...