Archetyp8 project.
The archetyp8 project is a range of illustrated consumer goods that portrays a conflation of two key Jungian theories: the 8-process personality type model, and the assignation of its archetype functions. This project fulfils two major objectives: 1) to act as a an indicator of how personality testi...
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| Format: | Final Year Project |
| Language: | English |
| Published: |
2009
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| Online Access: | http://hdl.handle.net/10356/15621 |
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| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | The archetyp8 project is a range of illustrated consumer goods that portrays a conflation of two key Jungian theories: the 8-process personality type model, and the assignation of its archetype functions. This project fulfils two major objectives: 1) to act as a an indicator of how personality testing has ingrained a labeling instinct in the modern psyche, and 2) to act as a portal or trigger for consumers to become more interested and aware of Carl Jung and his ideas. |
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