Archetyp8 project.
The archetyp8 project is a range of illustrated consumer goods that portrays a conflation of two key Jungian theories: the 8-process personality type model, and the assignation of its archetype functions. This project fulfils two major objectives: 1) to act as a an indicator of how personality testi...
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sg-ntu-dr.10356-156212019-12-10T12:07:52Z Archetyp8 project. Lee, Joy Wanying. Jesvin Yeo Puay Hwa School of Art, Design and Media DRNTU::Visual arts and music::Drawing, design and illustration The archetyp8 project is a range of illustrated consumer goods that portrays a conflation of two key Jungian theories: the 8-process personality type model, and the assignation of its archetype functions. This project fulfils two major objectives: 1) to act as a an indicator of how personality testing has ingrained a labeling instinct in the modern psyche, and 2) to act as a portal or trigger for consumers to become more interested and aware of Carl Jung and his ideas. Bachelor of Fine Arts 2009-05-13T08:47:23Z 2009-05-13T08:47:23Z 2009 2009 Final Year Project (FYP) http://hdl.handle.net/10356/15621 en Nanyang Technological University 33 p. application/pdf |
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Singapore |
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English |
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DRNTU::Visual arts and music::Drawing, design and illustration |
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DRNTU::Visual arts and music::Drawing, design and illustration Lee, Joy Wanying. Archetyp8 project. |
| description |
The archetyp8 project is a range of illustrated consumer goods that portrays a conflation of two key Jungian theories: the 8-process personality type model, and the assignation of its archetype functions. This project fulfils two major objectives: 1) to act as a an indicator of how personality testing has ingrained a labeling instinct in the modern psyche, and 2) to act as a portal or trigger for consumers to become more interested and aware of Carl Jung and his ideas. |
| author2 |
Jesvin Yeo Puay Hwa |
| author_facet |
Jesvin Yeo Puay Hwa Lee, Joy Wanying. |
| format |
Final Year Project |
| author |
Lee, Joy Wanying. |
| author_sort |
Lee, Joy Wanying. |
| title |
Archetyp8 project. |
| title_short |
Archetyp8 project. |
| title_full |
Archetyp8 project. |
| title_fullStr |
Archetyp8 project. |
| title_full_unstemmed |
Archetyp8 project. |
| title_sort |
archetyp8 project. |
| publishDate |
2009 |
| url |
http://hdl.handle.net/10356/15621 |
| _version_ |
1681046474836672512 |