Promoting International Women's Day 2008 amongst the masses in Singapore : in collaboration with Singapore Council of Women’s Organizations (SCWO).

This report will detail on an initiative started to promote International Women’s Day (IWD) 2009 in collaboration with Singapore Council of Women’s Organisations (SCWO). The campaign was conceptualized and executed to encourage the celebration of IWD 2009 amongst the masses in Singapore as well as t...

Full description

Saved in:
Bibliographic Details
Main Authors: Ng, Siew Hoon., Teo, Elizabeth Suat Hoon., Sng, Si Ting.
Other Authors: Wee Kim Wee School of Communication and Information
Format: Final Year Project
Language:English
Published: 2009
Subjects:
Online Access:http://hdl.handle.net/10356/15680
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Nanyang Technological University
Language: English
id sg-ntu-dr.10356-15680
record_format dspace
spelling sg-ntu-dr.10356-156802019-12-10T10:58:48Z Promoting International Women's Day 2008 amongst the masses in Singapore : in collaboration with Singapore Council of Women’s Organizations (SCWO). Ng, Siew Hoon. Teo, Elizabeth Suat Hoon. Sng, Si Ting. Wee Kim Wee School of Communication and Information Singapore Council of Women's Organizations Tim Clark DRNTU::Social sciences::Communication::Promotional communication This report will detail on an initiative started to promote International Women’s Day (IWD) 2009 in collaboration with Singapore Council of Women’s Organisations (SCWO). The campaign was conceptualized and executed to encourage the celebration of IWD 2009 amongst the masses in Singapore as well as to bring women together to celebrate their achievements. Indirectly, it is hoped that through the celebration of women’s contributions and achievements, we can highlight further effort that needs to be done for other less-privileged women in Singapore, as well as to provide inspiration for young women. The report will describe the efforts made in formative research for the planning of this project, the objectives, targeted audiences, communication methods, and campaign programming. Details of each event and the timeline of the 6-month long campaign are also included. In the evaluation part, a post-event survey was conducted to garner feedback. A post-campaign survey was also formulated to measure the effectiveness of the campaign in achieving its objectives. The media coverage and interest was also tabulated. Lastly, recommendations were made for SCWO for future IWD events. Bachelor of Communication Studies 2009-05-14T01:56:05Z 2009-05-14T01:56:05Z 2009 2009 Final Year Project (FYP) http://hdl.handle.net/10356/15680 en Nanyang Technological University 237 p. application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
language English
topic DRNTU::Social sciences::Communication::Promotional communication
spellingShingle DRNTU::Social sciences::Communication::Promotional communication
Ng, Siew Hoon.
Teo, Elizabeth Suat Hoon.
Sng, Si Ting.
Promoting International Women's Day 2008 amongst the masses in Singapore : in collaboration with Singapore Council of Women’s Organizations (SCWO).
description This report will detail on an initiative started to promote International Women’s Day (IWD) 2009 in collaboration with Singapore Council of Women’s Organisations (SCWO). The campaign was conceptualized and executed to encourage the celebration of IWD 2009 amongst the masses in Singapore as well as to bring women together to celebrate their achievements. Indirectly, it is hoped that through the celebration of women’s contributions and achievements, we can highlight further effort that needs to be done for other less-privileged women in Singapore, as well as to provide inspiration for young women. The report will describe the efforts made in formative research for the planning of this project, the objectives, targeted audiences, communication methods, and campaign programming. Details of each event and the timeline of the 6-month long campaign are also included. In the evaluation part, a post-event survey was conducted to garner feedback. A post-campaign survey was also formulated to measure the effectiveness of the campaign in achieving its objectives. The media coverage and interest was also tabulated. Lastly, recommendations were made for SCWO for future IWD events.
author2 Wee Kim Wee School of Communication and Information
author_facet Wee Kim Wee School of Communication and Information
Ng, Siew Hoon.
Teo, Elizabeth Suat Hoon.
Sng, Si Ting.
format Final Year Project
author Ng, Siew Hoon.
Teo, Elizabeth Suat Hoon.
Sng, Si Ting.
author_sort Ng, Siew Hoon.
title Promoting International Women's Day 2008 amongst the masses in Singapore : in collaboration with Singapore Council of Women’s Organizations (SCWO).
title_short Promoting International Women's Day 2008 amongst the masses in Singapore : in collaboration with Singapore Council of Women’s Organizations (SCWO).
title_full Promoting International Women's Day 2008 amongst the masses in Singapore : in collaboration with Singapore Council of Women’s Organizations (SCWO).
title_fullStr Promoting International Women's Day 2008 amongst the masses in Singapore : in collaboration with Singapore Council of Women’s Organizations (SCWO).
title_full_unstemmed Promoting International Women's Day 2008 amongst the masses in Singapore : in collaboration with Singapore Council of Women’s Organizations (SCWO).
title_sort promoting international women's day 2008 amongst the masses in singapore : in collaboration with singapore council of women’s organizations (scwo).
publishDate 2009
url http://hdl.handle.net/10356/15680
_version_ 1681041524730626048