Promoting International Women's Day 2008 amongst the masses in Singapore : in collaboration with Singapore Council of Women’s Organizations (SCWO).

• Main Authors: Ng, Siew Hoon., Teo, Elizabeth Suat Hoon., Sng, Si Ting.
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Social sciences::Communication::Promotional communication
• Online Access: http://hdl.handle.net/10356/15680
• Institution: Nanyang Technological University

This report will detail on an initiative started to promote International Women’s Day (IWD) 2009 in collaboration with Singapore Council of Women’s Organisations (SCWO). The campaign was conceptualized and executed to encourage the celebration of IWD 2009 amongst the masses in Singapore as well as t...