Marketing and promotional plan for NTU's master of mass communication programme in China.

Marketing and promotional plan for NTU's master of mass communication programme in China.

As the world continues to spin to the tunes of globalisation, higher education that has global market value has assumed greater importance in society. It is no longer sufficient for one to simply attend former education. Higher education has become a stepping stone for many to carve a career in toda...

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Bibliographic Details
Main Author: Tay, Valerie Su Ling
Other Authors: Choi, Alfred Siu Kay
Format: Theses and Dissertations
Published: 2008
Subjects:
DRNTU::Business::Marketing::Market segmentation
DRNTU::Social sciences::Communication::Promotional communication
Online Access:http://hdl.handle.net/10356/1764
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Institution: Nanyang Technological University

Internet

http://hdl.handle.net/10356/1764

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