Marketing and promotional plan for NTU's master of mass communication programme in China.

• Main Author: Tay, Valerie Su Ling
• Other Authors: Choi, Alfred Siu Kay
• Format: Theses and Dissertations
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Market segmentation; DRNTU::Social sciences::Communication::Promotional communication
• Online Access: http://hdl.handle.net/10356/1764
• Institution: Nanyang Technological University

As the world continues to spin to the tunes of globalisation, higher education that has global market value has assumed greater importance in society. It is no longer sufficient for one to simply attend former education. Higher education has become a stepping stone for many to carve a career in toda...