A data-driven optimization method for bundle pricing

In practice, many retailers use bundle pricing strategy in their businesses. The retailer decides not only the prices of each individual products, but also the bundle prices to maximise his expected revenue. However, the pricing decision gets complicated when the number of products involved increase...

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Bibliographic Details
Main Author: Lee, Xin Qi
Other Authors: Yan Zhenzhen
Format: Final Year Project
Language:English
Published: Nanyang Technological University 2022
Subjects:
Online Access:https://hdl.handle.net/10356/156867
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Institution: Nanyang Technological University
Language: English