Demand estimation and bundle price optimization : a data-driven approach
The bundling of multi-products at a fixed price has become a popular marketing strategy and attracted many researchers’ attention. This dissertation investigates the bundle pricing problem with discrete choice models. Two demand estimation methods, Random-Coefficients Logit Model and Marginal Dis...
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| Format: | Final Year Project |
| Language: | English |
| Published: |
2019
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| Online Access: | http://hdl.handle.net/10356/77161 |
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| Institution: | Nanyang Technological University |
| Language: | English |