Demand estimation of full-cut promotion on E-commerce company
Full-cut promotion is a type of promotion where customers spend a minimum threshold amount in a single order to enjoy a fixed discount amount for that order. This type of promotion is popular in China, particularly in E-commerce. However, there is no existing literature that estimates the promotion...
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| 主要作者: | |
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| 其他作者: | |
| 格式: | Final Year Project |
| 語言: | English |
| 出版: |
2019
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| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/77115 |
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| 機構: | Nanyang Technological University |
| 語言: | English |