Demand estimation of full-cut promotion on E-commerce company
Full-cut promotion is a type of promotion where customers spend a minimum threshold amount in a single order to enjoy a fixed discount amount for that order. This type of promotion is popular in China, particularly in E-commerce. However, there is no existing literature that estimates the promotion...
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| Format: | Final Year Project |
| Language: | English |
| Published: |
2019
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| Online Access: | http://hdl.handle.net/10356/77115 |
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| Institution: | Nanyang Technological University |
| Language: | English |