Demand estimation of full-cut promotion on E-commerce company
Full-cut promotion is a type of promotion where customers spend a minimum threshold amount in a single order to enjoy a fixed discount amount for that order. This type of promotion is popular in China, particularly in E-commerce. However, there is no existing literature that estimates the promotion...
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Main Author: | Wong, Jing Hui |
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Other Authors: | Yan Zhenzhen |
Format: | Final Year Project |
Language: | English |
Published: |
2019
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/77115 |
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Institution: | Nanyang Technological University |
Language: | English |
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