Exploring the determinants of social media stakeholder engagement in third-party ship management firms from a psychological motivation and values perspective

Social media is an important driver of firm success by providing an avenue for stakeholder engagement. Operating in a highly complex and competitive environment, firms in the ship management industry can utilise social media platforms to engage with their stakeholders which can enhance stakeholder s...

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Bibliographic Details
Main Author: Lee, Jun Da
Other Authors: Yuen Kum Fai
Format: Final Year Project
Language:English
Published: Nanyang Technological University 2022
Subjects:
Online Access:https://hdl.handle.net/10356/158556
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Institution: Nanyang Technological University
Language: English

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