Consumer loyalty to crowdsourced delivery: application of UTAUT and the health belief model
Compared to traditional modes of delivery, crowdsourced delivery (CD) offers many advantages to businesses, consumers and the general public. Due to network externalities, the magnitude of these advantages increases when consumer loyalty is developed. This study aims to identify the determinants of...
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| Format: | Final Year Project |
| Language: | English |
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Nanyang Technological University
2022
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| Online Access: | https://hdl.handle.net/10356/158823 |
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| Institution: | Nanyang Technological University |
| Language: | English |