Consumer's switching intention in crowdsourced delivery: a stimulus-organism-response perspective
This study examines customers’ switching intention in the Crowdsourced Delivery (CD) industry. Stimulus-Organism-Response (SOR) is used as an overarching framework for the theoretical model, with perceived value and perceived switching cost acting as mediators of switching intention. 500 respondents...
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| Format: | Final Year Project |
| Language: | English |
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Nanyang Technological University
2022
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| Online Access: | https://hdl.handle.net/10356/158882 |
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| Institution: | Nanyang Technological University |
| Language: | English |