Consumer's switching intention in crowdsourced delivery: a stimulus-organism-response perspective

• Main Author: Ng, Wei Hong
• Other Authors: Yuen Kum Fai
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2022
• Subjects: Engineering::Maritime studies
• Online Access: https://hdl.handle.net/10356/158882
• Institution: Nanyang Technological University

This study examines customers’ switching intention in the Crowdsourced Delivery (CD) industry. Stimulus-Organism-Response (SOR) is used as an overarching framework for the theoretical model, with perceived value and perceived switching cost acting as mediators of switching intention. 500 respondents...