Consumer's switching intention in crowdsourced delivery: a stimulus-organism-response perspective

Consumer's switching intention in crowdsourced delivery: a stimulus-organism-response perspective

This study examines customers’ switching intention in the Crowdsourced Delivery (CD) industry. Stimulus-Organism-Response (SOR) is used as an overarching framework for the theoretical model, with perceived value and perceived switching cost acting as mediators of switching intention. 500 respondents...

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書目詳細資料
主要作者:	Ng, Wei Hong
其他作者:	Yuen Kum Fai
格式:	Final Year Project
語言:	English
出版:	Nanyang Technological University 2022
主題:	Engineering::Maritime studies
在線閱讀:	https://hdl.handle.net/10356/158882
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	Nanyang Technological University
語言:	English

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