Developing a taxonomy of consumer preferences for enhancing B2C e-commerce last-mile delivery: delivered food

• Main Author: Teo, Ee Lin
• Other Authors: Teo Chee Chong
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2022
• Subjects: Engineering::Maritime studies::Maritime management and business
• Online Access: https://hdl.handle.net/10356/163945
• Institution: Nanyang Technological University

The COVID-19 pandemic has increased consumers’ reliance on online food delivery (OFD) platforms, a trend that is expected to continue even after the pandemic. The surge in OFD orders has resulted in OFD platforms facing some difficulty in keeping up with the demand. Furthermore, if more labour regul...