Branding marketing collaterals (brochure and booklet) for the NTU school of communication and information master of communication.

This dissertation, which is part of the larger project for branding the Master of Mass Communication (MMC) programme will focus on developing two print communication collaterals: MMC Marketing Brochure and MMC Programme Information Booklet.

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Bibliographic Details
Main Author: Low, Dawn Kar Mun.
Other Authors: Lee, Chun Wah
Format: Theses and Dissertations
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/1593
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-1593
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spelling sg-ntu-dr.10356-15932019-12-10T11:08:54Z Branding marketing collaterals (brochure and booklet) for the NTU school of communication and information master of communication. Low, Dawn Kar Mun. Lee, Chun Wah Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns This dissertation, which is part of the larger project for branding the Master of Mass Communication (MMC) programme will focus on developing two print communication collaterals: MMC Marketing Brochure and MMC Programme Information Booklet. ​Master of Mass Communication 2008-09-10T08:34:35Z 2008-09-10T08:34:35Z 2006 2006 Thesis http://hdl.handle.net/10356/1593 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
topic DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
spellingShingle DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Low, Dawn Kar Mun.
Branding marketing collaterals (brochure and booklet) for the NTU school of communication and information master of communication.
description This dissertation, which is part of the larger project for branding the Master of Mass Communication (MMC) programme will focus on developing two print communication collaterals: MMC Marketing Brochure and MMC Programme Information Booklet.
author2 Lee, Chun Wah
author_facet Lee, Chun Wah
Low, Dawn Kar Mun.
format Theses and Dissertations
author Low, Dawn Kar Mun.
author_sort Low, Dawn Kar Mun.
title Branding marketing collaterals (brochure and booklet) for the NTU school of communication and information master of communication.
title_short Branding marketing collaterals (brochure and booklet) for the NTU school of communication and information master of communication.
title_full Branding marketing collaterals (brochure and booklet) for the NTU school of communication and information master of communication.
title_fullStr Branding marketing collaterals (brochure and booklet) for the NTU school of communication and information master of communication.
title_full_unstemmed Branding marketing collaterals (brochure and booklet) for the NTU school of communication and information master of communication.
title_sort branding marketing collaterals (brochure and booklet) for the ntu school of communication and information master of communication.
publishDate 2008
url http://hdl.handle.net/10356/1593
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