How do users respond to online rumor rebuttals?

• Main Authors: Pal, Anjan, Chua, Alton Yeow Kuan, Goh, Dion Hoe-Lian
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2022
• Subjects: Social sciences::Communication; Exposure Sequence; Online Rumor
• Online Access: https://hdl.handle.net/10356/159687
• Institution: Nanyang Technological University

Underpinned by the Stimulus-Organism-Response framework and the anchoring effect, this paper investigates how perceived message properties of online rumor rebuttals are related to perceived utilitarian and hedonic values, which further could determine rebuttal acceptance. Given the possibility that...