Reward optimization for content providers with mobile data subsidization: a hierarchical game approach

Mobile data subsidization launched by mobile network operators is a promising business model to provide economic benefits for the mobile data market and beyond. It allows content providers to partly subsidize mobile data consumption of mobile users in exchange for displaying a certain amount of adve...

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Bibliographic Details
Main Authors: Xiong, Zehui, Zhao, Jun, Niyato, Dusit, Deng, Ruilong, Zhang, Junshan
Other Authors: School of Computer Science and Engineering
Format: Article
Language:English
Published: 2022
Subjects:
Online Access:https://hdl.handle.net/10356/159845
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Institution: Nanyang Technological University
Language: English