“Rogue machines” and crisis communication: when AI fails, how do companies publicly respond?

• Main Authors: Prahl, Andrew, Goh, Winnie Wen Pin
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2022
• Subjects: Social sciences::Communication; Artificial Intelligence; Crisis Communication
• Online Access: https://hdl.handle.net/10356/160351
• Institution: Nanyang Technological University

Artificial intelligence (AI) failures are increasingly common as more and more companies race to implement AI solutions. The implementation of AI and its inevitable malfunctions are an unprecedented type of crisis for corporate communication professionals. This study reviews (1) 23 instances of AI f...