Closer shipper-liner partnership : shipper's perspective

Partnership has been a significant concept in various industries to improve company performance and yield competitive advantage due to its synergy effect. With regards to longer and more complex supply chain, partnership among supply chain players is significant in maximizing supply chain profitabil...

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Bibliographic Details
Main Author: Dhini Purnamasari
Other Authors: Lam Siu Lee
Format: Final Year Project
Language:English
Published: 2009
Subjects:
Online Access:http://hdl.handle.net/10356/16048
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Institution: Nanyang Technological University
Language: English
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