Augmented reality shopping application usage: the influence of attitude, value, and characteristics of innovation

Consumers' intentions are crucial to the wide usage of augmented reality shopping applications (ARSAs). Combining innovation diffusion, perceived value, and attitude theories, this study proposes a theoretical model that identifies the antecedents of consumers' innovation to use ARSAs and...

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Bibliographic Details
Main Authors: Jiang, Yi, Wang, Xueqin, Yuen, Kum Fai
Other Authors: School of Civil and Environmental Engineering
Format: Article
Language:English
Published: 2022
Subjects:
Online Access:https://hdl.handle.net/10356/160640
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Institution: Nanyang Technological University
Language: English