Augmented reality shopping application usage: the influence of attitude, value, and characteristics of innovation

• Main Authors: Jiang, Yi, Wang, Xueqin, Yuen, Kum Fai
• Other Authors: School of Civil and Environmental Engineering
• Format: Article
• Language: English
• Published: 2022
• Subjects: Business::Marketing; Augmented Reality Shopping; Intention to Use
• Online Access: https://hdl.handle.net/10356/160640
• Institution: Nanyang Technological University

Consumers' intentions are crucial to the wide usage of augmented reality shopping applications (ARSAs). Combining innovation diffusion, perceived value, and attitude theories, this study proposes a theoretical model that identifies the antecedents of consumers' innovation to use ARSAs and...