Effects of bin proximity and informational prompts on recycling and contamination

This between-subjects experiment manipulated the proximity of a waste bin relative to a recycling bin and the presence of information about why and how to rinse recyclables. After completing a yogurt taste test, 272 undergraduate students disposed of their plastic tasting cups in either a waste bin...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلفون الرئيسيون: Rosenthal, Sonny, Linder, Noah
مؤلفون آخرون: Wee Kim Wee School of Communication and Information
التنسيق: مقال
اللغة:English
منشور في: 2022
الموضوعات:
الوصول للمادة أونلاين:https://hdl.handle.net/10356/160823
الوسوم: إضافة وسم
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المؤسسة: Nanyang Technological University
اللغة: English
الوصف
الملخص:This between-subjects experiment manipulated the proximity of a waste bin relative to a recycling bin and the presence of information about why and how to rinse recyclables. After completing a yogurt taste test, 272 undergraduate students disposed of their plastic tasting cups in either a waste bin or a recycling bin. Binary logistic regression showed use of the recycling bin roughly tripled when the waste bin was made less convenient by moving it away from the tasting area (p <. 001, Nagelkerke R2 = 0.54). Univariate ANOVA showed the contamination level of recycled items was lower when an informational prompt indicated how clean recyclables need to be (p <. 001, η2p = 0.08), but not when it indicated why rinsing is important. These findings showcase how manipulating the physical environment can be a powerful tool to steer behavior and how tailored information can complement physical changes to promote proenvironmental actions.