Effects of bin proximity and informational prompts on recycling and contamination

• Main Authors: Rosenthal, Sonny, Linder, Noah
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2022
• Subjects: Social sciences::Sociology; Recycling; Affordances
• Online Access: https://hdl.handle.net/10356/160823
• Institution: Nanyang Technological University

This between-subjects experiment manipulated the proximity of a waste bin relative to a recycling bin and the presence of information about why and how to rinse recyclables. After completing a yogurt taste test, 272 undergraduate students disposed of their plastic tasting cups in either a waste bin or a recycling bin. Binary logistic regression showed use of the recycling bin roughly tripled when the waste bin was made less convenient by moving it away from the tasting area (p <. 001, Nagelkerke R2 = 0.54). Univariate ANOVA showed the contamination level of recycled items was lower when an informational prompt indicated how clean recyclables need to be (p <. 001, η2p = 0.08), but not when it indicated why rinsing is important. These findings showcase how manipulating the physical environment can be a powerful tool to steer behavior and how tailored information can complement physical changes to promote proenvironmental actions.