Does social media checking-in make me feel good about myself? The effects of influencer endorsement vs. virality on social media check-in intentions
Check-in behavior has become a form of selective self-presentation prevalent among the young generation. By posting check-in photos, users attempt to shape others’ perceptions of their images. Others’ endorsement is an important criterion for users to judge whether a place is worth checking in. What...
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| Format: | Thesis-Master by Research |
| Language: | English |
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Nanyang Technological University
2022
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| Online Access: | https://hdl.handle.net/10356/161164 |
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| Institution: | Nanyang Technological University |
| Language: | English |