Internet users beware, you follow online health rumors (more than counter-rumors) irrespective of risk propensity and prior endorsement

• Main Authors: Pal, Anjan, Banerjee, Snehasish
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2022
• Subjects: Social sciences::Communication; Rumor; Counter-rumor
• Online Access: https://hdl.handle.net/10356/161714
• Institution: Nanyang Technological University

Purpose: The Internet is a breeding ground for rumors. A way to tackle the problem involves the use of counter-rumor messages that refute rumors. This paper analyzes users' intention to follow rumors and counter-rumors as a function of two factors: individuals' risk propensity and messages...