Internet users beware, you follow online health rumors (more than counter-rumors) irrespective of risk propensity and prior endorsement

Purpose: The Internet is a breeding ground for rumors. A way to tackle the problem involves the use of counter-rumor messages that refute rumors. This paper analyzes users' intention to follow rumors and counter-rumors as a function of two factors: individuals' risk propensity and messages...

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Bibliographic Details
Main Authors: Pal, Anjan, Banerjee, Snehasish
Other Authors: Wee Kim Wee School of Communication and Information
Format: Article
Language:English
Published: 2022
Subjects:
Online Access:https://hdl.handle.net/10356/161714
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Institution: Nanyang Technological University
Language: English

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