Customer preference modelling using projection to latent structures in an automobile industry

• Main Author: Toh, Quanli.
• Other Authors: Choi Haejin
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Engineering::Manufacturing::Product engineering
• Online Access: http://hdl.handle.net/10356/16215
• Institution: Nanyang Technological University

The nature of engineering design today is based on decision-making. With the advancement in communication and information technology, markets are not only global and highly competitive; they are also notably customer-driven. It is imperative for companies to capture this customer-driven market infor...