The use of projection to latent structures to establish customer preference models in laptop computer industry

In this report, the author illustrates how PLS (Projection to Latent Structures) has elevated its prospective and potential to be utilized in the product development phase, which requires much strategic prediction and forecasting on customers’ requirement and demands for the performance of a product...

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Bibliographic Details
Main Author: Lai, Wee Cent
Other Authors: Choi Haejin
Format: Final Year Project
Language:English
Published: 2010
Subjects:
Online Access:http://hdl.handle.net/10356/39441
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Institution: Nanyang Technological University
Language: English