The use of projection to latent structures to establish customer preference models in laptop computer industry

• Main Author: Lai, Wee Cent
• Other Authors: Choi Haejin
• Format: Final Year Project
• Language: English
• Published: 2010
• Subjects: DRNTU::Engineering::Manufacturing::Product design
• Online Access: http://hdl.handle.net/10356/39441
• Institution: Nanyang Technological University

In this report, the author illustrates how PLS (Projection to Latent Structures) has elevated its prospective and potential to be utilized in the product development phase, which requires much strategic prediction and forecasting on customers’ requirement and demands for the performance of a product...