If you quit smoking, this could happen to you: investigating framing and modeling effects in an anti-smoking serious game

• Main Authors: Kim, Jihyun, Song, Hayeon, Merrill, Kelly, Jung, Younbo, Kwon, Remi Junghuem
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2022
• Subjects: Social sciences::Communication; Human Computer Interaction; User Interfaces
• Online Access: https://hdl.handle.net/10356/162441
• Institution: Nanyang Technological University

Various interventions have been suggested to aid in smoking cessation. However, little is known about the effects of message framing in narratives embedded in serious games. This study compares when an individual experiences unfortunate events from smoking (i.e., loss frame) versus fortunate results...