If you quit smoking, this could happen to you: investigating framing and modeling effects in an anti-smoking serious game

Various interventions have been suggested to aid in smoking cessation. However, little is known about the effects of message framing in narratives embedded in serious games. This study compares when an individual experiences unfortunate events from smoking (i.e., loss frame) versus fortunate results...

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Bibliographic Details
Main Authors: Kim, Jihyun, Song, Hayeon, Merrill, Kelly, Jung, Younbo, Kwon, Remi Junghuem
Other Authors: Wee Kim Wee School of Communication and Information
Format: Article
Language:English
Published: 2022
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Online Access:https://hdl.handle.net/10356/162441
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Institution: Nanyang Technological University
Language: English

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