When bad things happen to a protagonist like you : the role of self in resistance to negatively framed health narratives

• المؤلفون الرئيسيون: Kim, Hye Kyung, Shapiro, Michael A.
• مؤلفون آخرون: Wee Kim Wee School of Communication and Information
• التنسيق: مقال
• اللغة: English
• منشور في: 2020
• الموضوعات: Social sciences::Communication; Perceived Risk; Narrative Persuasion
• الوصول للمادة أونلاين: https://hdl.handle.net/10356/142807

This study examines when and how shared risk-relevant experience (autobiographic similarity) influences resistance to negatively framed health narratives. We conducted a 2 (narrative perspective: 1st vs. 3rd person) × 2 (processing motive: experiential vs. analytical) randomized experiment with a sh...