The joint effects of imagined contact and similarity with the protagonist of testimonial messages through identification and transportation

Two experiments carried out in Spain and the Netherlands tested the joint effects of imagined contact and similarity with a narrative protagonist on attitudes and behavioral intentions related to stigmatized immigrants. We advance a concept of optimal reception condition: imagining a positive intera...

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Bibliographic Details
Main Authors: Igartua, Juan-José, Wojcieszak, Magdalena, Kim, Nuri
Other Authors: Wee Kim Wee School of Communication and Information
Format: Article
Language:English
Published: 2021
Subjects:
Online Access:https://hdl.handle.net/10356/147612
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Institution: Nanyang Technological University
Language: English