The joint effects of imagined contact and similarity with the protagonist of testimonial messages through identification and transportation

• المؤلفون الرئيسيون: Igartua, Juan-José, Wojcieszak, Magdalena, Kim, Nuri
• مؤلفون آخرون: Wee Kim Wee School of Communication and Information
• التنسيق: مقال
• اللغة: English
• منشور في: 2021
• الموضوعات: Social sciences::Communication; Narrative Persuasion; Testimonial Messages
• الوصول للمادة أونلاين: https://hdl.handle.net/10356/147612

Two experiments carried out in Spain and the Netherlands tested the joint effects of imagined contact and similarity with a narrative protagonist on attitudes and behavioral intentions related to stigmatized immigrants. We advance a concept of optimal reception condition: imagining a positive intera...