When bad things happen to a protagonist like you : the role of self in resistance to negatively framed health narratives

This study examines when and how shared risk-relevant experience (autobiographic similarity) influences resistance to negatively framed health narratives. We conducted a 2 (narrative perspective: 1st vs. 3rd person) × 2 (processing motive: experiential vs. analytical) randomized experiment with a sh...

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Bibliographic Details
Main Authors: Kim, Hye Kyung, Shapiro, Michael A.
Other Authors: Wee Kim Wee School of Communication and Information
Format: Article
Language:English
Published: 2020
Subjects:
Online Access:https://hdl.handle.net/10356/142807
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Institution: Nanyang Technological University
Language: English

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