Developing a taxonomy of consumer preferences for enhancing B2C e-commerce last-mile delivery: fashion products

• Main Author: Shahdzah Wati Binte Adam
• Other Authors: Teo Chee Chong
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2022
• Subjects: Engineering::Maritime studies
• Online Access: https://hdl.handle.net/10356/163832
• Institution: Nanyang Technological University

With e-commerce, the trend that consumers are purchasing online is ever-increasing for most sectors. In particular, the fashion industry has been a large commercial activity in Singapore and this sector is set to flourish in the coming years. With e-commerce, fashion consumers are demanding more fro...