Sex-role stereotyping in Vietnamese television commercials.
Considering advertising as a cultural artifact, this study looks at the extent of sex-role stereotyping in television advertisements in Vietnam. A sample of one constructed week of advertisements shown on the three main television channels in Ho Chi Minh City was analyzed. The study revealed that al...
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| Format: | Theses and Dissertations |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/1644 |
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| Institution: | Nanyang Technological University |