Women's images in slimming advertisements in Singapore's print media.

By using content analysis and survey, this exploratory study examined the content of slimming ads in Singapore's mainstream print media and the relationship between the thinness portrayal in the ads and Singapore women's perception on the health and beauty standard.

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Bibliographic Details
Main Author:	Nguyen, Van Anh.
Other Authors:	Frith, Katherine Toland
Format:	Theses and Dissertations
Published:	2008
Subjects:	DRNTU::Business::Advertising::Moral and ethical aspects
Online Access:	http://hdl.handle.net/10356/1648
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-1648
record_format	dspace
spelling	sg-ntu-dr.10356-16482019-12-10T13:06:56Z Women's images in slimming advertisements in Singapore's print media. Nguyen, Van Anh. Frith, Katherine Toland Wee Kim Wee School of Communication and Information DRNTU::Business::Advertising::Moral and ethical aspects By using content analysis and survey, this exploratory study examined the content of slimming ads in Singapore's mainstream print media and the relationship between the thinness portrayal in the ads and Singapore women's perception on the health and beauty standard. Master of Mass Communication 2008-09-10T08:35:01Z 2008-09-10T08:35:01Z 2002 2002 Thesis http://hdl.handle.net/10356/1648 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
country	Singapore
collection	DR-NTU
topic	DRNTU::Business::Advertising::Moral and ethical aspects
spellingShingle	DRNTU::Business::Advertising::Moral and ethical aspects Nguyen, Van Anh. Women's images in slimming advertisements in Singapore's print media.
description	By using content analysis and survey, this exploratory study examined the content of slimming ads in Singapore's mainstream print media and the relationship between the thinness portrayal in the ads and Singapore women's perception on the health and beauty standard.
author2	Frith, Katherine Toland
author_facet	Frith, Katherine Toland Nguyen, Van Anh.
format	Theses and Dissertations
author	Nguyen, Van Anh.
author_sort	Nguyen, Van Anh.
title	Women's images in slimming advertisements in Singapore's print media.
title_short	Women's images in slimming advertisements in Singapore's print media.
title_full	Women's images in slimming advertisements in Singapore's print media.
title_fullStr	Women's images in slimming advertisements in Singapore's print media.
title_full_unstemmed	Women's images in slimming advertisements in Singapore's print media.
title_sort	women's images in slimming advertisements in singapore's print media.
publishDate	2008
url	http://hdl.handle.net/10356/1648
_version_	1681035895235411968

Women's images in slimming advertisements in Singapore's print media.

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