Stop the shame, end the scam: fighting stigma against job scam victims with social support

• Main Authors: Leong, Dana Yuan Xin, Tian, Helene Wei Yi, Ng, Sean Ming Xuan, Seck, Li-Lyn
• Other Authors: Kay (Hye Kyung) Kim
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2023
• Subjects: Social sciences::Communication
• Online Access: https://hdl.handle.net/10356/165295
• Institution: Nanyang Technological University

Stop the Shame, End the Scam is a communications campaign with the target audience (TA) of Singaporeans aged 21 to 39 years old that aims to address the issue of shame experienced by job scam victims and underreporting by improving social support through promoted behaviours: sharing resources surrou...