Ready 2 read

• Main Authors: Lim, Bi Hui, Teoh, Kai Ting, Soh, Therese Maria Bing Qi, Tiong, Shannon Zilin
• Other Authors: Nuri Kim
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2023
• Subjects: Social sciences::Communication
• Online Access: https://hdl.handle.net/10356/165298
• Institution: Nanyang Technological University

Launched in January 2023, Ready 2 Read is a campaign aiming to empower Singaporean parents with primary school children, aged 6 to 12 years old, to encourage their child to read more for leisure. Given Singaporean children's high device usage rate for entertainment and their declining reading r...