Ready, Steady, go : a communication campaign to reduce the risk of falling among older adults in Singapore through strength, balance and flexibility exercises

• Main Authors: Torres, Arah Ysabelle Fondevilla, Ng, Joshua Jing Xuan, Wong, Jade Yi Ting, Yeo, Sze-G
• Other Authors: Arul Indrasen Chib
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2020
• Subjects: Social sciences::Communication::Promotional communication::Communication campaigns; Social sciences::Communication::Communication theories and models
• Online Access: https://hdl.handle.net/10356/137483
• Institution: Nanyang Technological University

Ready, Steady, Go, a health communication campaign, used mobile health to encourage the adoption and maintenance of strength, balance and flexibility (SBF) exercises among older adults to prevent falls. Despite perceptions that older adults are not technologically savvy, more than 1,000 older adults...