Fashion Reset: Ctrl + Alt + Del: a communication campaign aimed at raising awareness, improving sentiment and driving adoption of sustainable fashion among Nanyang Technological University students

• Main Authors: Chan, Anna Kai An, Chang, Joelle Hui Wen, Tan, Jill Jing Wen, Tan, Tricia Juin Ya
• 其他作者: -
• 格式: Final Year Project
• 語言: English
• 出版: Nanyang Technological University 2023
• 主題: Social sciences::Communication
• 在線閱讀: https://hdl.handle.net/10356/165307

This paper presents Fashion Reset: Ctrl + Alt + Del, a communication campaign aimed at raising awareness, improving sentiment and driving adoption of sustainable fashion (SF) habits among female Nanyang Technological University (NTU) students aged 19 to 25. Despite the trending topic of SF, the lack...